Jewelry Display & Custom Packaging | The Display Doctor

Lou Masini, The Display Doctor, helps jewelers choose and buy showcases, displays, lighting and custom packaging. Free Advice. Text 919-810-1606

Jewelry Displays, Showcases & Custom Packaging - Done Right the First Time

I'm Lou Masini, the Display Doctor. I help independent jewelry stores choose the right jewelry displays, showcases, lighting and custom packaging, so they buy once and sell more. I work with the SmartPro product line and have 30 years on the jewelry business. I serve jewelers across the United States.

​TEXT 919-810-1606  /  Email smartpro@loumasini.com

What the Display Doctor helps with:

Every step of the customer's experience with your jewelry is a chance to sell. I help with all six:

1. Jewelry Lighting - The right lighting makes diamonds and metals look their best in the case. I'll help you pick lighting that fits your showcases and your budget.

  2. Jewelry Showcases - New SmartPro showcases or an update to the cases you already have. We measure first, so everything fits.

3. Jewelry Displays - Risers, platforms, ring, bracelet and loose-gem displays that are sized for your showcases and designed to sell more.

 4. Custom Jewelry Packaging - SmartPro custom jewelry boxes with your logo, materials and colors, plus stock packaging when you need it fast.

5. Jewelry Gift Transport - The bag or carrier your customer walks out with. It's part of the gift, too.

6. Jewelry gift reveal - The moment the recipient opens the box. The anticipation, the feel, the "wow." Good packaging makes that moment unforgettable.

How it works

- Measure: We measure your showcases and talk about what you sell.

- Decide: I recommend the risers, displays and packaging that fit, so there's no guesswork.

- Install: Your new displays are set up and ready to install.

Watch the step-by-step videos on the YouTube page.

Meet the Display Doctor at trade shows

RJO Show: Grapevine, TX. Feb 19–22, 2027
IJO Show: Charlotte, NC. March 6–8, 2027